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Sponsorship & Brand Partnerships

The deal looks good. Make sure the contract does too.

 

Sponsorships and brand partnerships are where creators, artists and brands make their biggest money — and take their biggest risks. Behind every headline fee is a contract deciding who owns the content, how long the brand can use your name and face, and what you're allowed to do next.

 

We advise companies and individuals on sponsorship and brand deals — drafting and negotiating agreements that protect your interests, with deliverables clearly defined, usage rights properly scoped, and exclusivity on terms that work for you.

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Who we act for

Creators, artists and influencers
Before you sign, we make sure the money matches the rights you're giving away.
Brands and businesses
Partnership and ambassador agreements that secure deliverables, protect your reputation and allocate compliance responsibility properly.


What we cover

Contract review before you sign
We identify what matters in your deal: usage rights and duration, exclusivity clauses that quietly block your next three deals, payment triggers, approval rights, termination and morality clauses, and what happens to the content when the partnership ends.
Usage rights and IP ownership
The most undervalued part of most brand deals. Who owns the content? How long can the brand run it, on which channels, in which territories — and are paid amplification rights being priced or given away? We negotiate usage that is scoped, time-limited and properly valued.
Exclusivity and restraint clauses
"No similar brands for 12 months" can cost more than the deal pays. We negotiate exclusivity that is narrow, defined and properly compensated.
UK advertising compliance
Disclosure rules are actively enforced, and the CMA's strengthened consumer protection powers put misleading practices squarely in scope. We make sure your agreements allocate compliance responsibility clearly, so someone else's mistake doesn't become your liability.
Ambassador and long-term structures
Multi-year deals need different architecture to one-off posts: renewal mechanics, rate escalation, review points and clean exits.
How we work

We've been on the commercial side of sponsorship deals since 2011 — we know the market, not just the law, and we benchmark terms against what deals at your level should look like. Clear advice, fast turnaround, and fixed fees for most work, agreed upfront — with flexible arrangements shaped around your needs.

Frequently asked questions

Do I need a lawyer to review a brand deal?
If the deal is worth signing, it's worth reviewing. The problems we see most — indefinite usage rights, unpaid amplification, exclusivity that blocks future income — cost far more than the review does. For smaller recurring deals, we can build a rider or template so every deal starts from your terms.
How fast can you turn a contract around?
Tell us your deadline and we'll work to it — brand deals move quickly, and same-day support is available for live negotiations.
The brand says the contract is "standard." Is it?
"Standard" means standard for them. Usage duration, exclusivity scope and payment terms are negotiable in most deals — brands expect negotiation more often than talent assumes.
What are the UK rules on ad disclosure?
Sponsored content must be clearly identified, and enforcement has sharpened under the CMA's expanded powers. Responsibility should be clearly allocated in your agreement — we make sure it is.
Can you support an agency across a whole roster?
Yes — template agreements, negotiation playbooks and per-deal support, shaped around how your agency works.

Before you sign,
talk to us

A free, confidential consultation — send us the contract and we'll tell you what we'd flag.

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