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Intellectual Property & Licensing

What makes you valuable is an asset. Treat it like one.
Your brand, your content, your name, your face — these are assets with real commercial value, and in every deal you sign, someone is deciding who controls them. We help businesses, creatives and talent protect and commercialise their intellectual property: owning it properly, licensing it profitably, and keeping control of it as you grow.

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What we cover

Trade marks and brand assets
Protection strategy for your name, logo and brand identity: what to register, where, and how to deal with conflicts and infringement risks as your brand grows.
Copyright and your works
Ownership and exploitation of the content you create: videos, music, designs, photography, writing, formats. Including the gap that catches most creative businesses — making sure work made *for* you (by editors, photographers, developers, freelancers) is actually owned *by* you.
Your individual identity — name, image and likeness
For talent, the asset behind every deal is you. We advise on how your name, image and likeness are used, licensed and protected in brand deals, merchandise, and increasingly in digital and AI contexts where control matters more than ever.
Licensing agreements
Turning IP into income: scope, territory, duration, exclusivity, royalties and quality control — licences that pay you properly and come back to you cleanly.
Cross-border licensing and exploitation
When your work or brand travels, we structure licensing arrangements that hold up internationally: territory carve-outs, governing law and practical enforcement.
IP in your commercial deals
the IP clauses inside every sponsorship, collaboration and service agreement, reviewed so ownership and usage never pass by default.
How we work

We start by mapping what you actually own — which surprises most clients — then build protection and licensing strategy around your commercial plans, not around legal formality for its own sake. Clear advice, commercially grounded. Fixed fees for most work, agreed upfront, with flexible arrangements shaped around your needs.

Frequently asked questions

Do I own the content my editor or photographer creates for me?
Not automatically — without the right written terms, the creator generally owns the copyright even when you paid for the work. It's one of the most common and costly gaps we fix.
Should I register a trade mark?
If your name or brand has commercial value — or will — registration is usually the cheapest protection you'll ever buy relative to what it protects. We advise on what to register, in which classes and territories, based on your actual plans.
Can I control how a brand uses my name and image?
That's exactly what your agreements should do — scope, duration, channels and territories, all defined and priced. If a deal is silent on it, that silence favours the other side.
What about AI and my likeness?
An emerging and fast-moving area — increasingly, agreements need to address whether your image, voice or likeness can be used in AI-generated or synthetic content. We make sure your contracts speak to it rather than ignore it.
Do you handle international licensing?
Yes — cross-border licensing arrangements are a core part of our work, in the UK and internationally.

Own what you create.
License it on your terms.

A free, confidential consultation — tell us what you've built, and we'll tell you how to protect it.

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